Start by filling in these blanks:
My Name is ___________.
I Make _____________.
For _____________ people.
When they are __________.
Once you’ve filled in the above you’re already on the road to achieving product-market-fit.
If you’d like some detail listen to this workshop I led recently at the Youbloom Conference.
It was for a room full of musicians but applies to anyone who needs to get their product out there.
One of the constant struggles I have with musicians is trying to get them to market themselves.
It’s actually the single biggest issue with breaking acts.
Great music is a given.
It’s not easy to make great music but without it you’re nowhere.
Once you have the great music what comes next?
What comes next if you have limited resources?
I passionately believe in the power of online video to help spread a message.
If you have something amazing you can get it out there.
Virality is like lightening – it’s impossible to predict – even Upworthy can’t do it.
Putting some creativity into the process can massively increase your chances of success.
That’s what this workshop is about.
Join in where-ever you are.
I’d love to know how you get on.
Please tweet me @donalscannell or respond here and let me know what you think and/or ask some questions.