24 June 2015

How to sell yourself online

MY NAME IS __________-4

Start by filling in these blanks:

My Name is ___________.
I Make _____________.
For _____________ people.
When they are __________.

Once you’ve filled in the above you’re already on the road to achieving product-market-fit.

If you’d like some detail listen to this workshop I led recently at the Youbloom Conference.

It was for a room full of musicians but applies to anyone who needs to get their product out there.

One of the constant struggles I have with musicians is trying to get them to market themselves.

It’s actually the single biggest issue with breaking acts.

Great music is a given.

It’s not easy to make great music but without it you’re nowhere.

Once you have the great music what comes next?

What comes next if you have limited resources?

I passionately believe in the power of online video to help spread a message.

If you have something amazing you can get it out there.

Virality is like lightening – it’s impossible to predict – even Upworthy can’t do it.

Putting some creativity into the process can massively increase your chances of success.

That’s what this workshop is about.

Join in where-ever you are.

I’d love to know how you get on.

Please tweet me @donalscannell or respond here and let me know what you think and/or ask some questions.

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