January 2011

In-store – Pixie Lott

In-store appearances are back in vogue for music acts. With less actual music stores these now need to happen in new places. O2 spotted this gap and arranged a series of in-store appearances by music stars which we were engaged to document for very fast turnaround. This would have been shot and uploaded in a matter of hours for maximum effect.This video was designed so that those that met Pixie Lott and featured in the video would share this video on their own social networks. In a case like this we would not only have a template agreed and ready we would have taken all brand guide-lines into account whilst filming and editing any piece.